You may have heard some of the stats. A 5% increase in customer retention can boost profits by 25% to 95% and almost 65% of a company’s business comes from repeat customers. However, while 44% of businesses focus on customer acquisition, only 18% focus on customer retention.
Customer retention plays a critical role in profitability and growth and is one of the most effective marketing strategies. In this webinar, V12 explores data-driven customer retention strategies that you should add to your playbook in 2022.
Specific Topics Include:
- How to use data to create meaningful experiences and personalized touchpoints. Companies who prioritize customer experience see over 1.5x higher YoY growth than other companies in customer retention, repeat purchase rates, and customer lifetime value. (Forrester and Adobe)
- How to identify if your customers are moving before they move so you can put in strategies to retain them at a new location.
- How to apply analytics and modeling to identify high-value customers for retention and loyalty programs.
Sign up for our marketing tips and resources:
You might also be interested in our blog: Customer Retention Marketing Trends and Tactics.