It costs five times as much to attract a new customer than to keep an existing one. While retention may offer a better ROI, clearly both are important for sustainability and growth and the ongoing process of customer acquisition allows you to grow your customer base.
To make the most of your acquisition spend, V12 explores data-driven solutions to identify and acquire new customers in order to meet and exceed your revenue goals for 2022.
Specific Topics Include:
- How to use purchase-intent data to create pinpointed campaigns to attract new customers
- How to create engaging customer experiences and data-driven personalization along the customer journey
- How to use mover marketing strategies to identify new prospects who are actively seeking new relationships with brands across numerous industries
