Every year, 25-30% of data becomes inaccurate leading to less effective sales and marketing campaigns, and businesses lose as much as 20% of revenue due to poor data quality.
In this 30-minute webinar, V12 and Truthset discuss the importance of data quality and how marketers can measure the accuracy of consumer data to improve the performance of data-driven marketing activities.
SPECIFIC TOPICS INCLUDE:
- An overview of the data-driven landscape and the challenges and opportunities marketers face when dealing with data quality
- An overview of the types of third-party data marketers should be using to drive success, including an overview of V12’s ConsumerPlus data set
- An overview of Truthscores, the world’s first independent standard to measure the quality of consumer data, including how data sets are scored and what you should be looking for when choosing providers
Interested in more great marketing tips and strategies? You might enjoy V12’s Email Marketing Success Kit – full of blogs, articles, webinars and resources to help you learn the latest trends and best practices to boost your email marketing success.