Data has become one of the most valuable marketing resources. In today’s connected world, brands can collect consumer data from every touchpoint. They can also purchase data from a wide array of outside sources. With the right data at hand, marketers can gain insights into consumers’ wants, preferences, prospective purchases and loyalty triggers to drive conversions.
Is your organization tapping into its full data potential? Do you have the right combination of data to achieve your marketing objectives? In this 30-minute webinar, V12 explores the data-driven marketing landscape and how best-in-class brands are using 1st and 3rd party data to optimize performance.
Key Topics Include:
- An overview of the differences between 1st and 3rd party data, including the pros and cons of each
- How the right data mix can help your organization meet its goals
- A look at how best-in-class brands today are using data in their marketing strategies to drive performance
Interested in more great marketing resources? Download V12’s email marketing success kit – full of blogs, articles, webinars and resources to help you learn the latest trends and best practices to boost your email marketing success.
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