Investments in customer data platforms and marketing automation technology are on the rise, driven by the need for brands to compete in today’s tough economic climate. Using these solutions, brands can easily integrate data and orchestrate the personalized, omnichannel experiences consumers demand.
And the payoffs for providing these experiences are huge – 80% of marketers report an increase in leads due to automation and 77% of marketers report an increase in conversions.
In this free, 30-minute webinar, V12 explores how top brands today are driving increased performance by adding these technologies to their martech stack.
SPECIFIC TOPICS INCLUDE:
- A look at how consumer shopping patterns have changed over this past year and what consumers are seeking from brands today
- An overview of the features and benefits of CDPs and marketing automation solutions
- How to use these solutions to create a consistent, customer view in order to provide hyper-personalized experiences
- Specific case studies showing how top brands are using these technologies to achieve success
Interested in more great marketing resources? Download V12’s email marketing success kit – full of blogs, articles, webinars and resources to help you learn the latest trends and best practices to boost your email marketing success.
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