Our world is quickly pivoting to a “new normal” – the impending end of 3rd-party cookies and the COVID-19 crisis – has forced marketers to dramatically rethink their playbooks and customer acquisition techniques.
In this webinar, V12 and MediaWallah discuss how to succeed with data-driven marketing strategies including 1st & 3rd party data, identity resolution, and omnichannel journey management.
SPECIFIC TOPICS INCLUDE:
- An overview of the current landscape, including the removal of third-party cookies, how the COVID-19 crisis is changing consumer behavior, and how these changes are forcing marketers to quickly adapt their strategies
- How marketers can pivot by strategically focusing on low-funnel, high value shoppers who are actively in-market for products and services
- How to target and activate across channels and devices to find valuable consumers through the use of a cross-device identity graph
Interested in learning more about how to stay competitive in today’s changed environment? Download our new Success Kit – Marketing in Today’s New Normal, full of blogs, articles, videos and webinars to help you navigate today’s new economic landscape so your business can thrive and maintain growth.
