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[ON-DEMAND WEBINAR] How to Drive Competitive Advantage with a Customer Data Platform

The customer data platform market is expected to double over the next few years as more brands adopt this technology to maintain a competitive advantage in today’s tough economy. Using a CDP, marketing executives have stated they can easily access data and create customer profiles to fuel better outcomes, understand customer journeys, and make data-driven decisions.

In this 30-minute webinar, V12 explores the benefits and features of Customer Data Platforms and why they are quickly shifting from a “nice-to-have” technology to a “must-have” technology that drives performance.

SPECIFIC TOPICS INCLUDE:

  • An overview of the CDP market and what a CDP is (and what it isn’t)
  • How brands are using CDPs to quickly integrate data to understand their customers and prospects across channels
  • How to use customer journeys at key moments of intent along the path to purchase
  • A short demo of V12’s Customer Data Platform, V12 Velocity

Interested in learning more about V12’s Customer Data Platform? Click here to learn more.

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