The customer data platform market is expected to double over the next few years as more brands adopt this technology to maintain a competitive advantage in today’s tough economy. Using a CDP, marketing executives have stated they can easily access data and create customer profiles to fuel better outcomes, understand customer journeys, and make data-driven decisions.
In this 30-minute webinar, V12 explores the benefits and features of Customer Data Platforms and why they are quickly shifting from a “nice-to-have” technology to a “must-have” technology that drives performance.
SPECIFIC TOPICS INCLUDE:
- An overview of the CDP market and what a CDP is (and what it isn’t)
- How brands are using CDPs to quickly integrate data to understand their customers and prospects across channels
- How to use customer journeys at key moments of intent along the path to purchase
- A short demo of V12’s Customer Data Platform, V12 Velocity