Consumers are increasingly demanding more personalized experiences and will award their business and loyalty to brands who deliver. However, if a brand fails to deliver, 52% of consumers (and 65% of B2B buyers) say they’re likely to switch brands if a company doesn’t personalize communications to them. But brands can only personalize effectively if they know who their customers are – their information, behaviors and preferences. This requires insights backed by data.
In this 30-minute webinar, V12 explores the types of data and solutions brands need to implement to compete based on personalized experiences.
SPECIFIC TOPICS INCLUDE:
- An overview of why personalization is so important to win and compete in today’s economic climate
- The types of data brands should be using in their personalization efforts including demographics, transactional data, behavioral data and more
- How to bring data together and apply analytics to determine the right journey for individual consumers and segments
Interested in more great marketing resources? Download V12’s email marketing success kit – full of blogs, articles, webinars and resources to help you learn the latest trends and best practices to boost your email marketing success.
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