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[ON-DEMAND WEBINAR] How to Excel at Data-Driven Personalization

Consumers are increasingly demanding more personalized experiences and will award their business and loyalty to brands who deliver. However, if a brand fails to deliver, 52% of consumers (and 65% of B2B buyers) say they’re likely to switch brands if a company doesn’t personalize communications to them. But brands can only personalize effectively if they know who their customers are – their information, behaviors and preferences. This requires insights backed by data.

In this 30-minute webinar, V12 explores the types of data and solutions brands need to implement to compete based on personalized experiences. 

SPECIFIC TOPICS INCLUDE:

  • An overview of why personalization is so important to win and compete in today’s economic climate
  • The types of data brands should be using in their personalization efforts including demographics, transactional data, behavioral data and more
  • How to bring data together and apply analytics to determine the right journey for individual consumers and segments

Interested in more great marketing resources? Download V12’s email marketing success kit – full of blogs, articles, webinars and resources to help you learn the latest trends and best practices to boost your email marketing success.

Email Marketing

Are you ready to speak with a team member now? Click here to learn more.

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