Research shows that every year, 25-30% of data becomes inaccurate leading to less effective sales and marketing campaigns and businesses lose as much as 20% of revenue due to poor data quality.
In this webinar, V12 discusses best practices and strategies for creating an enterprise built on high quality marketing data.
SPECIFIC TOPIC INCLUDE:
- An overview of the marketing data landscape and challenges businesses face with getting data in order to perform effective marketing
- Getting started with data clean-up including integrating multiple data sources, fixing bad data and filling in missing data elements
- How to use data processes and marketing technology such as a Customer Data Platform to create a consistent and unified marketing database
For more great marketing tips and resources, you may be interested in our Success Kit for Marketing in Today’s New Normal. Our new success kit is full of blogs, articles, videos and webinars to help you navigate today’s new economic landscape so your business can thrive and maintain growth.