The impact of the COVID-19 pandemic on a constantly connected, technology-empowered population has had a clear impact and is changing consumer behavior and shopping trends.
While we cannot be sure on every modified consumer behavior that will stick around and what will stay when the pandemic subsides, marketers will want to be aware of these changes and how they may impact marketing strategies.
In this webinar, V12 explores the changing consumer environment and how brands can adapt now to long-term impacts with targeted strategies.
Key Topics Include:
- An overview of how consumer behavior and shopping patterns have changed and the impact on brand strategies
- How to navigate the shift to online shopping and spending behaviors
- An overview of how to identify and target consumers showing online intent to purchase such as browsing online for products and services you sell or by visiting your website
- How to collect customer insights and provide personalized journeys before the opportunity is lost
Contact us to learn how to implement and evolve you strategies to better engage with today’s consumers. Click here to learn more.
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