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[ON-DEMAND WEBINAR] How to Use a CDP to Clean, Integrate and Enhance Data on the Fly

According to research by IDG, 66% of those polled declared data quality and accuracy as a “top priority”. However, brands feel the impacts of poor quality and fragmented data on a daily basis. Customer acquisition and retention depend on clean and accurate insights in order for brands to know their customers and provide award-winning and personalized experiences. 

In this 30-minute webinar, V12 explores how CDPs are increasingly being used as the tool of choice to clean, integrate and enhance customer data quickly, seamlessly and in real-time in order to keep up with today’s consumers.

SPECIFIC TOPICS INCLUDE:

  • An overview of how a CDP uses data processing and integration to maintain a clean and accurate customer record
  • A look at how first party data can quickly be enhanced with third-party data insights within a Customer Data Platform
  • How to enhance customer profiles with purchase intent data to increase conversions and retention
  • A short demo of how to use V12’s Customer Data Platform to continuously maintain clean and comprehensive customer profiles

Interested in learning more about V12’s Customer Data Platform? Click here to learn more.

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