According to research by IDG, 66% of those polled declared data quality and accuracy as a “top priority”. However, brands feel the impacts of poor quality and fragmented data on a daily basis. Customer acquisition and retention depend on clean and accurate insights in order for brands to know their customers and provide award-winning and personalized experiences.
In this 30-minute webinar, V12 explores how CDPs are increasingly being used as the tool of choice to clean, integrate and enhance customer data quickly, seamlessly and in real-time in order to keep up with today’s consumers.
SPECIFIC TOPICS INCLUDE:
- An overview of how a CDP uses data processing and integration to maintain a clean and accurate customer record
- A look at how first party data can quickly be enhanced with third-party data insights within a Customer Data Platform
- How to enhance customer profiles with purchase intent data to increase conversions and retention
- A short demo of how to use V12’s Customer Data Platform to continuously maintain clean and comprehensive customer profiles