A brand’s customer list often has up to 25-50% classified as “inactive” (Marketo). These people have raised their hand in the past, either through showing intent, engagement, or making a prior purchase. With the cost of acquiring new business up to five times higher than that of maintaining an existing customer, reactivating these dormant customers can have a huge impact on your bottom line.
In this free, 30-minute webinar, V12 explores best-in-class strategies to reactivate your lapsed customers.
Key Topics Include:
- How to apply data hygiene and enhancement to reengage dormant customers
- Types of email messaging most effective for reactivation campaigns
- An introduction to V12’s reactivation strategy and case learning showing actual results
Interested in more great marketing resources? Download V12’s email marketing success kit – full of blogs, articles, webinars and resources to help you learn the latest trends and best practices to boost your email marketing success.
Are you ready to speak with a team member now? Click here to learn more.