Michelle Taves

Chief Product Officer, EVP of Operations


Michelle Taves serves as Chief Product Officer and EVP of Operations at V12, where she oversees the company’s strategic direction across product, operations, client services, and delivery. Michelle has played a leadership role in Porch Groups, Inc.’s acquisition of V12, which resulted in establishing V12 as a leading product innovator in mover marketing.

With over 30 years of product, marketing, and leadership experience, Michelle has developed an in-depth knowledge of product strategy and development, operational efficiency management, omnichannel campaign execution, first-party marketing solutions, data-driven best practices including data sourcing, data privacy, data availability and reliability.

Prior to V12, Michelle held various leadership positions at The Allant Group, Acxiom Corporation / May & Speh and Unique Mailing Services.

Michelle holds a BA in Business Management & Marketing