Michelle Taves serves as Chief Product Officer and EVP of Operations at V12, where she oversees the company’s strategic direction across product, operations, client services, and delivery. Michelle has played a leadership role in Porch Groups, Inc.’s acquisition of V12, which resulted in establishing V12 as a leading product innovator in mover marketing.
With over 30 years of product, marketing, and leadership experience, Michelle has developed an in-depth knowledge of product strategy and development, operational efficiency management, omnichannel campaign execution, first-party marketing solutions, data-driven best practices including data sourcing, data privacy, data availability and reliability.
Prior to V12, Michelle held various leadership positions at The Allant Group, Acxiom Corporation / May & Speh and Unique Mailing Services.
Michelle holds a BA in Business Management & Marketing