Michelle Taves

Group GM of Porch Marketing; GM of V12, A Porch Company


Michelle Taves serves as Group GM of Porch Marketing, leading the integrated marketing strategy of V12 and fellow Porch company, Welcome Wagon. Along with serving as the Group GM, Michelle serves as General Manager of V12, overseeing the company’s strategic direction and day-to-day operations. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team.

With over 30 years of product, marketing, and leadership experience, Michelle has developed an in-depth knowledge of product strategy and development, operational efficiency management, omnichannel campaign execution, first-party marketing solutions, audience development best practices including sourcing, privacy, availability, and reliability.

Prior to V12, Michelle held various leadership positions at The Allant Group, Acxiom Corporation / May & Speh, and Unique Mailing Services.
Michelle holds a BA in Business Management & Marketing.