Michelle Taves

Group GM of Porch Marketing; CEO of V12, A Porch Company


Michelle Taves serves as Group GM of Porch Marketing and CEO of V12, overseeing the company’s strategic direction and day-to-day operations. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team.

With over 30 years of product, marketing, and leadership experience, Michelle has developed an in-depth knowledge of product strategy and development, operational efficiency management, omnichannel campaign execution, first-party marketing solutions, audience development best practices including sourcing, privacy, availability, and reliability.

Prior to V12, Michelle held various leadership positions at The Allant Group, Acxiom Corporation / May & Speh, and Unique Mailing Services.
Michelle holds a BA in Business Management & Marketing.