[podcast] The 2022 CMO’s Perspective on Mover Marketing

Movers & Shakers, a Podcast by V12

This new research study, conducted by V12 and Ascend2, explores the 2022 Marketer’s Perspective on Mover Marketing Report.  Check out this episode to learn how brands are utilizing mover marketing strategies to increase their customer acquisition and retention.

Guest Speaker: Todd Lebo, CEO of Ascend2

Todd Lebo, CEO of Ascend2, joins us to discuss new research from The 2022 Marketer’s Perspective on Mover Marketing Report that explores how mover marketing is being leveraged today and how brands can take advantage of new marketing tactics and technology to attract and retain customers.

Did you know?

  • 41% of organizations who have a mover marketing strategy in place report significantly greater increases in both customer acquisition and retention
  • 54% who have a mover marketing program in place give it a high ranking when it comes to making an impact on their strategy.
  • Mover marketing users are more than 2x more likely to report best-in-class success from their marketing strategies.

We also share tips and advice on how brands should adjust their marketing efforts based on the study findings to better engage movers before, during, and after their move.


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