The Current State of Email Marketing Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Recent research by Demand Metric and Return Path examine the current state of email marketing today, including brands’ top objectives, challenges and...Read More
Email Marketing Trends and Strategies Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. In research by The Manifest, almost 70% of businesses use email marketing as part of their campaign strategy. Other key findings: Among businesses that participate in email marketing,...Read More
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