Data Will Fuel What’s Ahead For The Auto Industry Originally published on CMO.com The automotive industry has seen a seismic shift as new technology and massive amounts of data flood this evolving landscape. Changing consumer behaviors, increased demands for connectivity, trends toward alternate types of mobility, and the convergence of the online and offline world...Read More
Remember the times when having the best billboard, the largest inflatable gorilla, or the best selection of inventory was enough to get consumers heading into your dealership? This is no longer the case as new digital channels and changing consumer expectations have transformed the marketplace. Consumers have more options, do more research, and expect a...Read More
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