Data Will Fuel What’s Ahead For The Auto Industry Originally published on CMO.com The automotive industry has seen a seismic shift as new technology and massive amounts of data flood this evolving landscape. Changing consumer behaviors, increased demands for connectivity, trends toward alternate types of mobility, and the convergence of the online and offline world...Read More
How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry Connectivity and digitalization are the number one key trend disrupting the automotive business. According to KPMG’s Global Executive Survey, executives ranked connectivity and digitalization as the #1 key disrupter for the industry until 2025, up from the #10 spot last year. OEMS will...Read More
The automotive industry is extremely competitive and constantly changing. Changing consumer behaviors, increased demands for connectivity, trends towards alternate types of mobility, and the convergence of the online and offline world have put the consumer firmly at the center. Auto companies must be more committed than ever to understanding today’s auto consumers on a one-to-one...Read More
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