The auto industry has undergone ongoing and dynamic transformation over recent years. Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility behaviors are all impacting how the automotive industry must respond to the changing climate.Read More
Remember the times when having the best billboard, the largest inflatable gorilla, or the best selection of inventory was enough to get consumers heading into your dealership? This is no longer the case as new digital channels and changing consumer expectations have transformed the marketplace. Consumers have more options, do more research, and expect a...Read More
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