Automotive Marketing – Catering to Today’s Evolving Car Shopper The automotive market is constantly changing – not only vehicles themselves but the ways consumers shop. Some sources predict that 10 million self-driving vehicles will be on the road by 2020 and every year, connected technologies keep consumers eager to see what the next wave of...Read More
Consumers use multiple channels when shopping across industries and the auto industry is no exception. Taking this one step further, consumers not only use multiple channels but they expect to receive the same personalized experience across each of these channels – a personalized, omnichannel experience. However, digital channels are not the only way consumers shop...Read More
Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must follow suit and evolve their strategies to win with this growing segment of consumers. As the auto industry seeks ways to engage mobile consumers, more ad spend is migrating to mobile. In 2015, the...Read More
When a millennial steps onto your lot, chances are that they are ready to buy. In fact 48% of 17 to 24-year-olds intend to buy a car on their first visit to a dealership according to research by Auto Trader. They have done their research and know what type of car they want, although according to...Read More
Personalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer acquisition channel and for the last ten years in a row, email is the category generating the highest ROI for marketers (Campaign Monitor). Email marketing...Read More
Today’s auto consumers are in-market longer than ever, with the majority of shoppers in market for 2 months or longer. These longer purchase journeys translate into more opportunities for auto brands. 80% of consumers start their search with a different manufacturer in mind than the manufacturer brand they ultimately end up purchasing. With so many car...Read More
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