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Automotive Marketing
Marketing Tips & Strategies to Boost Your Dealership Conquesting & Prospecting Now so more than ever, the auto industry is in a state of constant flux and consumer preferences are rapidly changing. Although change is inevitable, there is no shortage of opportunities for dealers to acquire new customers and sell more cars. By getting more...
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Online Car Shopping
The Coronavirus pandemic has radically changed how consumers shop for products and services and how brands are positioning themselves.  The automotive industry is certainly no exception. Consumers are heading online to shop and buy, and dealerships and OEMs are putting protocols in place to make the experience as low-risk and frictionless as possible. In the...
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Automotive Marketing 2020
In this video, Albrecht Automotive Group discusses some of the impacts COVID-19 may have on consumer behaviors in the coming months in terms of purchasing new vehicles or servicing their existing one. Interested in learning how V12 can help boost your dealership’s success?  Email us at info@v12data.com or complete this form for additional information.
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Automotive Marketing 2020
In this video, Albrecht Automotive Group discusses some of the impacts COVID-19 is having on the current marketing environment. Interested in learning how V12 can help boost your dealership’s success?  Email us at info@v12data.com or complete this form for additional information.
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Automotive Marketing 2020
In this video, Albrecht Automotive Group discusses the different types of interactions with dealerships customers are now demanding in response to COVID-19. Interested in learning how V12 can help boost your dealership’s success?  Email us at info@v12data.com or complete this form for additional information.
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Automotive Marketing 2020
In this short video, Albrecht Automotive Group discusses changes to their employee base in response to COVID-19 such as employees who are quickly able to adapt to the new times and who have a diverse skill set. Interested in learning how V12 can help boost your dealership’s success?  Email us at info@v12data.com or complete this form for additional information.
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omnichannel marketing ebook
Free eBook: Strategies to Target Today’s Omnichannel Consumers Marketing is breaking new boundaries as data continues to grow at remarkable paces and technology is changing faster than we can keep up. Marketing executives are now spending approximately one-third of their budgets on channels they didn’t even know existed 5 years ago. They expect that average...
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dealership markting
The Car Shopper’s Journey – Tactics to Reach In-Market Buyers Most automakers have been experiencing flat or declining growth over the past few years. As a result, dealer optimism is low regarding growth in vehicle sales this year. Research by 9 Clouds confirm this, finding that the highest priority for dealerships is increasing leads.   One...
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Automotive Marketing Data
Strategies to Target and Convert Today’s Omnichannel Automotive Shopper The car buying journey from initial research to final purchase is increasingly complex as consumers shop, research and purchase across numerous channels. Take a look at these interesting facts on how consumers shop for vehicles today. Car buyers spend 60% of their time researching and shopping...
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No matter your industry – your company’s reputation matters.  This may be stating the obvious but the concept of the customer experience has become so huge that by 2020, many industry experts believe that companies will be competing solely on customer experience. 
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