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Automotive Marketing
v12 ranks number 1 in car ownership data by truthset
The rate of car ownership in the U.S. continues to trend up for more than a decade now.  There are 276 million vehicles registered in the U.S. according to Statista.  Additionally, Bankrate reported that California, Texas, and Florida have the most vehicle registrations, due to their size and population. Americans also drive an average...
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how automotive marketers can drive revenue despite inventory constraints
By Andy Frawley, CEO of V12This article originally appeared on Adweek Dealerships must innovate as shortage of new vehicles pushes up demand for used cars It’s been a tough year for automotive brands. Although sales are on the rise, they are nowhere near where they should be due to the ongoing semiconductor chip shortage. As...
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Marketing Tips & Strategies to Boost Your Dealership Conquesting & Prospecting Now so more than ever, the auto industry is in a state of constant flux and consumer preferences are rapidly changing. Although change is inevitable, there is no shortage of opportunities for dealers to acquire new customers and sell more cars. By getting more...
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Online Car Shopping
The Coronavirus pandemic has radically changed how consumers shop for products and services and how brands are positioning themselves.  The automotive industry is certainly no exception. Consumers are heading online to shop and buy, and dealerships and OEMs are putting protocols in place to make the experience as low-risk and frictionless as possible. In the...
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Automotive Marketing 2020
In this video, Albrecht Automotive Group discusses some of the impacts COVID-19 may have on consumer behaviors in the coming months in terms of purchasing new vehicles or servicing their existing one. Interested in learning how V12 can help boost your dealership’s success?  Email us at info@v12data.com or complete this form for additional information.
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Automotive Marketing 2020
In this video, Albrecht Automotive Group discusses some of the impacts COVID-19 is having on the current marketing environment. Interested in learning how V12 can help boost your dealership’s success?  Email us at info@v12data.com or complete this form for additional information.
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Automotive Marketing 2020
In this video, Albrecht Automotive Group discusses the different types of interactions with dealerships customers are now demanding in response to COVID-19. Interested in learning how V12 can help boost your dealership’s success?  Email us at info@v12data.com or complete this form for additional information.
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Automotive Marketing 2020
In this short video, Albrecht Automotive Group discusses changes to their employee base in response to COVID-19 such as employees who are quickly able to adapt to the new times and who have a diverse skill set. Interested in learning how V12 can help boost your dealership’s success?  Email us at info@v12data.com or complete this form for additional information.
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omnichannel marketing ebook
Free eBook: Strategies to Target Today’s Omnichannel Consumers Marketing is breaking new boundaries as data continues to grow at remarkable paces and technology is changing faster than we can keep up. Marketing executives are now spending approximately one-third of their budgets on channels they didn’t even know existed 5 years ago. They expect that average...
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dealership markting
The Car Shopper’s Journey – Tactics to Reach In-Market Buyers Most automakers have been experiencing flat or declining growth over the past few years. As a result, dealer optimism is low regarding growth in vehicle sales this year. Research by 9 Clouds confirm this, finding that the highest priority for dealerships is increasing leads.   One...
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