Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must follow suit and evolve their strategies to win with this growing segment of consumers. As the auto industry seeks ways to engage mobile consumers, more ad spend is migrating to mobile. In 2015, the...Read More
Choosing to ignore the mobile consumer is not an option for brands that want to thrive in the modern landscape. Mobile now represents 65% of all digital media time according to a 2016 study by comScore, so it should come as no surprise that smartphones have become a key component in the vehicle-purchasing process. A study...Read More
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