Brand Trust
Customer Acquisition
Brand Trust is a Driving Factor for Two-Thirds of Consumers Brand loyalty is no longer just about good prices or good quality.  Brand trust is playing an increasingly important role. In research by Accenture, two-thirds of people (66%) say they are attracted to brands because a brand “does what it says it will do and...
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Brand Trust is More Important Than Ever for Consumers Today’s consumers have more options than ever when it comes to choosing among a huge mix of hundreds of brands and thousands of products and services.  In such a fiercely competitive environment, brand trust has become an important competitive differentiator. What makes a brand trust-worthy to...
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