Marketing Tips & Strategies to Boost Your Success with a Customer Data Platform Download V12’s Customer Data Platform Success Kit – full of blogs, articles, resources and webinars to help you better understand Customer Data Platforms, how they can provide competitive advantage, and videos showing practical applications of how to use a CDP for a...Read More
Watch this discussion on the Customer Data Platform market, from the V12 Next Best Action thought leadership forum. With David Raab, Founder of the CDP Institute; Andy Frawley, CEO of V12; and V12 President, Anders Ekman. Watch Part II Below is a partial transcript from the discussion. Anders Ekman:Hello, I’m Anders, President of V12, and...Read More
The Customer Data Platform market is expected to grow rapidly over the next five years or so, from USD 2.4 billion in 2020 to USD 10.3 billion by 2025 (Markets and Markets). Investments are already on the rise. CDP investments have grown sharply in 2020, perhaps as a way to get ahead of the uncertainty...Read More
Consumers produce mountains of data – we have seen this firsthand in our marketing efforts as we try to wrangle multitudes of data sources into some semblance of order. We know this. Data is produced as consumers research products and services, fill out forms, browse websites, submit reviews, call customer service, place orders, and from...Read More
How to Accelerate Your Marketing Results with a Customer Data Platform You may have heard the term customer data platform or CDP. CDPs are quickly gaining momentum as the most promising new marketing technology to streamline data-driven processes for marketers. While you may have heard of the term, many marketers are still confused on exactly...Read More
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