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Despite the flurry of new mobile offerings, retailers continue to struggle with integrating mobile into the overall marketing strategy.  According to the research, 44% of respondents stated integrating mobile was the biggest challenge. Other challenges to mobile marketing included uniting marketing and IT teams (42%), lack of internal sources (24%), and not enough budget (20%).
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Gaining (and maintaining) customer loyalty can significantly boost revenue for retailers. However, as the needs and demands of today’s consumers change, customer loyalty is not as easy to come by. Research by Access Development reported that 79% of customers would take their business to a competitor within a week of experiencing poor customer service. This...
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