Brand Trust is a Driving Factor for Two-Thirds of Consumers Brand loyalty is no longer just about good prices or good quality. Brand trust is playing an increasingly important role. In research by Accenture, two-thirds of people (66%) say they are attracted to brands because a brand “does what it says it will do and...Read More
Only 20% of Brands are Prepared to Meet the Demands of Today’s Modern Consumer According to a recent survey from CMO Council and Worldwide Partners of more than 350 global marketing leaders, only one-fifth of brands say they are prepared to meet the demands and needs of the modern customer. Another 73% stated they are...Read More
What do Consumers Really Think About Personalization? Personalization is a top priority for marketers. We all have heard the discussions, read the research and looked at charts – consumers are in control and want and expect a personalized experience. In case you need a bit of a refresher, check out these stats to really drill...Read More
Retailers and marketers across industries are well aware that consumers today are in charge. They use multiple devices, numerous channels, and are always connected. The consumer journey is disjointed and fractured among numerous touchpoints, yet consumers continue to demand more from brands and expect retailers to cater to their needs. Marketers are under more pressure...Read More
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