According to CMO.com, 44% of companies use consumer data to make marketing decisions about customer acquisition. For B2C brands, consumer data should be at the heart of all your marketing efforts. To power your marketing, V12 has recently introduced ConsumerPlus, the biggest, deepest and most flexible data set in the industry. In this webinar, V12...Read More

Are You Wasting Your Marketing Dollars? Strategies To Personalize Customer Touchpoints With Better Data Marketers today are wasting a lot of dollars by not knowing their customers.  According to research by Janrain and Blue Research, 96% of consumers say they receive mistargeted information or promotions. The repercussions can be costly, resulting in lost customers and...Read More

Retail Outlook: Omnichannel Consumers are in Control Online retail and brick-and-mortar stores alike are scrambling to stay relevant and meet the ever increasing demands of today’s omnichannel consumer. This is certainly not a new development, but retailers are grasping the reality that omnichannel is NOT a trend and that consumers will only continue to demand...Read More

The reality for retailers today is that to be successful, omnichannel strategies are no longer an option but a necessity to stay competitive. Consumers want to engage with brands on social media, in a physical store, on an ecommerce site, through a mobile app, via email or through a phone call. And they are demanding...Read More