Only 20% of Brands are Prepared to Meet the Demands of Today’s Modern Consumer According to a recent survey from CMO Council and Worldwide Partners of more than 350 global marketing leaders, only one-fifth of brands say they are prepared to meet the demands and needs of the modern customer. Another 73% stated they are...Read More
What do Consumers Really Think About Personalization? Personalization is a top priority for marketers. We all have heard the discussions, read the research and looked at charts – consumers are in control and want and expect a personalized experience. In case you need a bit of a refresher, check out these stats to really drill...Read More
Successful marketing is about targeting the right person, at the right time, and with the right message. While marketing techniques and the terms themselves have changed over the years, this has always been the golden rule of marketing. Read More
The customer experience has been and will continue to be top of mind for marketers across industries. Positive experiences generate more revenue, brand loyalty, and repeat purchases. On the other hand, a poor experience can have extremely negative ramifications, damaging brand reputation and causing customers to quickly flock to the competition.Read More
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