Consumers are shopping across numerous channels, including digital, mobile and physical locations. With the ever-increasing focus on omnichannel strategies to stay competitive, retailers must continually keep up with the changing online landscape to maintain their competitive edge. Although fierce competition won’t get any easier, plenty of opportunities exist for retailers to capture new market share...Read More
Most marketers are using some type of personalization in their marketing strategies. At this point, we understand that personalization improves experiences and increases engagement. Your customer or prospect will appreciate an email much more that starts off with “Hello Tom” instead of “Hello Valued Customer”. (Provided of course that you have the accurate data and...Read More
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