Consumer shopping behaviors have shifted radically in response to the pandemic, higher prices, and low inventory from shipping and manufacturing strains. In turn, brands have responded with rapid digital transformation to meet the changing needs of today’s shoppers. As you consider your marketing strategies in 2022, here’s a look at 25 stats on the state...Read More
50 Statistics About Retail Marketing and Consumer Shopping Trends (Updated for 2021) Are you an omnichannel retailer? Consumers shop across channels, price check from their phones, add items to their online carts only to head into a physical store to make a final purchase, and shop from tablets, phones, laptops, and social channels. With the...Read More
Consumers have radically changed the way they interact with brands and shop for products. Prior to COVID-19, consumers would hop between devices, channels and offline and online channels. They may find something online and then head to the store to purchase or go the store and then do research online before making a purchase. ...Read More
Generational Consumer Shopping Trends and Statistics Gen Z, Millennials, Gen X, Boomers and the Silents Marketers have been focusing heavily in recent years on marketing to millennials as they establish households and come into more spending power. For some time, marketers have been adjusting their marketing tactics to appeal to this age group, those consumers...Read More
25 Amazing Statistics on How Consumers Shop for Cars 1. Car buyers spend 59% of their time online researching. (Autotrader) 2. When researching online, 46% of car shoppers use multiple devices. (Autotrader) 3. Most car buyers are undecided at the start of the shopping process. When they first begin to shop, 6 out of...Read More
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