Consumers have radically changed the way they interact with brands and shop for products. Prior to COVID-19, consumers would hop between devices, channels and offline and online channels. They may find something online and then head to the store to purchase or go the store and then do research online before making a purchase. ...Read More
Generational Consumer Shopping Trends and Statistics Gen Z, Millennials, Gen X, Boomers and the Silents Marketers have been focusing heavily in recent years on marketing to millennials as they establish households and come into more spending power. For some time, marketers have been adjusting their marketing tactics to appeal to this age group, those consumers...Read More
25 Stats on Consumer Shopping Trends Consumer shopping behaviors are continuously evolving and brands must continuously adapt to meet their expectations. Emerging technologies such as voice commerce, social commerce and augmented reality will continue to gain traction in 2019. Omnichannel shoppers are demanding both online and offline experiences with brands often using both channels in...Read More
50 Statistics About Retail Marketing and Consumer Shopping Trends Are you an omnichannel retailer? Consumers shop today across channels, both online and in brick-and-mortar locations. They price check from their phones, add items to their online carts only to head into a physical store to make a final purchase, and shop from tablets, phones, laptops,...Read More
25 Amazing Statistics on How Consumers Shop for Cars 1. Car buyers spend 59% of their time online researching. (Autotrader) 2. When researching online, 46% of car shoppers use multiple devices. (Autotrader) 3. Most car buyers are undecided at the start of the shopping process. When they first begin to shop, 6 out of 10...Read More
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