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CRM Email Reactivation Case Study
A national retailer increased brand reach and engagement through V12’s reactivation program The story. A national retailer wanted to reactivate a large file of lapsed email addresses. They were not engaging with these inactive email addresses due to existing email service provider restraints that enforce recency of email addresses. V12 provided a dedicated ISP infrastructure,...
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[case study] Major Retailer Achieves 2.3x ROI with CRM Email Reactivation Issue 20% of a major retailer’s CRM email file went dormant equating to slightly over 20 million records. The retailer knew that these individuals are transacting but the ESP would not deploy emails without an “open” within 12 months. Goal Drive sales by emailing...
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