81% of Digital Retailers Rank Customer Acquisition as Highest Marketing Priority Customer acquisition is a top priority for many industries, and this is certainly no exception for ecommerce retail brands. Retailers are investing highly in acquisition marketing. According to research by Oracle, 81% of ecommerce retailers stated that customer acquisition was their biggest marketing investment...Read More
B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition In a report by WBR Insights, 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”. According to the research, 23% of respondents...Read More
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