Blog | Contact Us | Client LogIn | 1-833-812-4636

Tag

Customer Data Platform
Customer Data Platform
The customer data platform market is expected to double over the next few years as more brands adopt this technology to maintain a competitive advantage in today’s tough economy. Using a CDP, marketing executives have stated they can easily access data and create customer profiles to fuel better outcomes, understand customer journeys, and make data-driven...
Read More
Customer Data Platform 2020
Consumers produce mountains of data – we have seen this firsthand in our marketing efforts as we try to wrangle multitudes of data sources into some semblance of order. We know this.  Data is produced as consumers research products and services, fill out forms, browse websites, submit reviews, call customer service, place orders, and from...
Read More
Data-Driven Webinar
Basing decisions on data analysis is key to successful, data-driven marketing. Data analytics tells us who are most profitable customers are, how to boost acquisition, how to engage consumers across channels, and much more. Rather than hiring a team of data scientists, many brands are turning to self-service analytics and reporting – often available through...
Read More
Customer Data Platform
According to research by IDG, 66% of those polled declared data quality and accuracy as a “top priority”. However, brands feel the impacts of poor quality and fragmented data on a daily basis. Customer acquisition and retention depend on clean and accurate insights in order for brands to know their customers and provide award-winning and...
Read More
Customer Journey
Customer journeys can increase marketing ROI by 54% and upsell revenue by 56%. Brands are increasingly utilizing Customer Data Platforms to seamlessly orchestrate customer journeys with personalized communications across every interaction. In this 30-minute webinar, V12 explores how brands are using CDPs to integrate data to better understand their customers and prospects and then orchestrate...
Read More
Omnichannel Marketing
Consumers shop across any number of devices and channels, much of these increasingly digital in today’s changed environment. Omnichannel marketing is an approach that provides customers with a completely seamless and integrated shopping experience from the first touchpoint to the last. In recent findings from PFL and Demand Metric, marketers who use 4 to 6...
Read More
Marketing Strategy
Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Additionally, a large majority (82%) also feel that the role of marketing is highly valued in their business. This is according to a survey by the World Federation of Advertisers (WFA). Marketing’s role should be of particular value in...
Read More
Customer Data Platform
[ON-DEMAND WEBINAR] Win & Retain More Customers with a Customer Data Platform You may have heard of Customer Data Platforms (CDPs) but are you still wondering exactly what they do and how they can help you boost your marketing efforts? Join us for this primer on CDPs, what they do, how they can streamline your...
Read More
customer insights
The relationship between brands and customers has changed radically over the past few decades.  Not long ago, consumers cared more about price and quality than any other factor.  Today, while high quality is still a factor in purchasing decisions, price is no longer at the top of the list.  Other factors such as convenience, positive...
Read More
Know Your Customers
How to Align Your Strategy to a Customer-First Approach Consumers today are choosing businesses who take the time to know them and who care about their needs.  A customer-first strategy is centered around customers and providing a suite of services, products and experiences that surprise and delight, foster loyalty, and boost lifetime value. Research by...
Read More
1 2

Get on the list!

Be the first to know when we share new content geared to help you attract your ideal customers!