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Customer Data Platform
Customer Engagement
Consumers today are choosing businesses who take the time to know them and who care about their needs.  A customer-first strategy is centered around customers and providing a suite of services, products and experiences that surprise and delight, foster loyalty, and boost lifetime value. Research by Deloitte and Touche found that customer-centric companies were 60%...
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Watch this discussion on the Customer Data Platform market, from the V12 Next Best Action thought leadership forum. With David Raab, Founder of the CDP Institute; Andy Frawley, CEO of V12; and V12 President, Anders Ekman. Watch Part II Below is a partial transcript from the discussion. Anders Ekman:Hello, I’m Anders, President of V12, and...
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digital marketing
The Customer Data Platform market is expected to grow rapidly over the next five years or so, from USD 2.4 billion in 2020 to USD 10.3 billion by 2025 (Markets and Markets).  Investments are already on the rise.  CDP investments have grown sharply in 2020, perhaps as a way to get ahead of the uncertainty...
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Customer Data Platform 2020
Consumers produce mountains of data – we have seen this firsthand in our marketing efforts as we try to wrangle multitudes of data sources into some semblance of order. We know this.  Data is produced as consumers research products and services, fill out forms, browse websites, submit reviews, call customer service, place orders, and from...
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Omnichannel Marketing
Consumers shop across any number of devices and channels, much of these increasingly digital in today’s changed environment. Omnichannel marketing is an approach that provides customers with a completely seamless and integrated shopping experience from the first touchpoint to the last. In recent findings from PFL and Demand Metric, marketers who use 4 to 6...
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Marketing Strategy
Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Additionally, a large majority (82%) also feel that the role of marketing is highly valued in their business. This is according to a survey by the World Federation of Advertisers (WFA). Marketing’s role should be of particular value in...
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customer insights
The relationship between brands and customers has changed radically over the past few decades.  Not long ago, consumers cared more about price and quality than any other factor.  Today, while high quality is still a factor in purchasing decisions, price is no longer at the top of the list.  Other factors such as convenience, positive...
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Know Your Customers
How to Align Your Strategy to a Customer-First Approach Consumers today are choosing businesses who take the time to know them and who care about their needs.  A customer-first strategy is centered around customers and providing a suite of services, products and experiences that surprise and delight, foster loyalty, and boost lifetime value. Research by...
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Customer Loyalty Marketing
What Data are Marketers Using for Loyalty Programs? Loyalty programs incentivize your customers to shop at your stores and advocate for your brand. With so many options available consumers today, more brands are turning to loyalty programs as a way to keep good customers coming back. Loyalty Programs Work According to research compiled by AnnexCloud:...
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50% of Marketers are Hampered by Siloed Data Understanding who your customers and prospects are is one of the most critical factors to retaining and acquiring customers.  Consumers today want to be understood across channels and receive the same personalized experience wherever and whenever they decide to interact with a brand.  However, marketers are challenged...
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