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customer engagement
Customer Engagement
Terms such as customer engagement, omnichannel engagement or meaningful brand engagement are commonplace as we discuss today’s empowered consumers and the journey they take as they traverse across channels.  However, while we may hear the terms often, what they exactly mean is sometime difficult to define.  Is it driving loyalty? Or providing great experiences? How...
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Customer Engagement
How to Drive Meaningful Customer Engagements and Better Marketing Outcomes Customer engagement is defined as all the interactions a customer has with your brand. It’s the ongoing relationship a brand orchestrates, and a customer chooses to engage with, in order to boost retention and loyalty. An engaged customer spends more and is often a band’s...
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