State of Marketing 2018 and How to Reach Today’s Omnichannel Consumers Marketing is breaking new boundaries as data continues to grow at remarkable paces and technology is changing faster than we can keep up. Marketing executives are now spending approximately one-third of their budgets on channels they didn’t even know existed 5 years ago. They...Read More
Regardless of industry, customer experience is key to business growth and success. It’s simple: unhappy customers leave and happy ones not only stay, they tell their friends about your company. The Gartner 2015-16 CMO Spend Survey found that 52% of marketers rank customer experience as one of the top 5 marketing technology investments, and Genesys research shows that companies...Read More
Today, the relationship customers build with a company is far from linear. They research and connect with your business many times, across different devices and touchpoints. Marketers must manage and automate engagement with consumers uniquely at every touch point, based on each individual’s behavior. Here is a look at key strategies to reach consumers at the...Read More
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