State of Marketing 2018 and How to Reach Today’s Omnichannel Consumers Marketing is breaking new boundaries as data continues to grow at remarkable paces and technology is changing faster than we can keep up. Marketing executives are now spending approximately one-third of their budgets on channels they didn’t even know existed 5 years ago. They...Read More
V12 Discusses Targeting Beyond The Device We are clearly in the age of the consumer—they are in charge, they have options and they will ultimately choose to do business with the brands that know them best. With the rapid influx of data traversing in and out of channel systems, consumers fully expect brands to capture this...Read More
How to Provide Exceptional Customer Experiences Along the Mobile Journey “Mobile will overtake desktop by 2018.” This was a prediction made in 2014 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers. Implementing mobile strategies is no longer a question that marketers are asking themselves. Now the question is what do mobile-first consumers expect?...Read More
Digital Transformation: What it is and Why It Matters Digital technologies play an ever-increasing role in our daily lives. Companies must follow suit to provide consumers with the digitally-connected experiences they expect. Digital transformation takes commitment but it is no longer an option for brands who want to stay competitive. Consumers will simply turn away...Read More
Consumer Trends: Connecting In-Store and Online Experiences Many organizations have implemented some type of omnichannel engagement strategy to connect with today’s consumers. However, connecting offline and online experiences continues to be a major focus in 2017 with many brands trying to bridge the disconnect in order to deliver more seamless experiences. According to a recently...Read More
How to Target Consumers at Moments of Influence Across the Purchase Journey Today, the relationship customers build with a company is far from linear. They research and connect with your business many times, across different devices and touchpoints. Marketers must manage and automate engagement with consumers uniquely at every touch point, based on each individual’s...Read More
No matter your industry – your company’s reputation matters. This may be stating the obvious but the concept of the customer experience has become so huge that by 2020, many industry experts believe that companies will be competing solely on customer experience. Read More
Putting your customers first matters – a lot. It should be a top strategic priority for every business. When your customers have a good experience, they are more loyal, spend more, and are willing to recommend you. According to Forrester research, companies that excel at customer experience grow revenue three times faster than companies with poor...Read More
Despite the flurry of new mobile offerings, retailers continue to struggle with integrating mobile into the overall marketing strategy. According to the research, 44% of respondents stated integrating mobile was the biggest challenge. Other challenges to mobile marketing included uniting marketing and IT teams (42%), lack of internal sources (24%), and not enough budget (20%).Read More
The customer experience has been and will continue to be top of mind for marketers across industries. Positive experiences generate more revenue, brand loyalty, and repeat purchases. On the other hand, a poor experience can have extremely negative ramifications, damaging brand reputation and causing customers to quickly flock to the competition.Read More
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