Blog | Contact Us | Client LogIn | 1-833-812-4636

Tag

customer experience
Brand Trust is More Important Than Ever for Consumers Today’s consumers have more options than ever when it comes to choosing among a huge mix of hundreds of brands and thousands of products and services.  In such a fiercely competitive environment, brand trust has become an important competitive differentiator. What makes a brand trust-worthy to...
Read More
personalization
How To Treat Your Customers Like Individuals Consumers want personalized experiences, but they also demand privacy.  They want brands to know when they are shopping in their stores but they find too much knowledge creepy. Brands continue to strive for personalization, but it can be confusing when consumers seem to have conflicting demands. Consumers have...
Read More
Customer Acquisition
B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition In a report by WBR Insights, 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”. According to the research, 23% of respondents...
Read More
Omnichannel Shopping
State of Marketing 2018 and How to Reach Today’s Omnichannel Consumers Marketing is breaking new boundaries as data continues to grow at remarkable paces and technology is changing faster than we can keep up.  Marketing executives are now spending approximately one-third of their budgets on channels they didn’t even know existed 5 years ago. They...
Read More
people-based marketing
V12 Discusses Targeting Beyond The Device We are clearly in the age of the consumer—they are in charge, they have options and they will ultimately choose to do business with the brands that know them best. With the rapid influx of data traversing in and out of channel systems, consumers fully expect brands to capture this...
Read More
customer experience
How to Provide Exceptional Customer Experiences Along the Mobile Journey “Mobile will overtake desktop by 2018.”  This was a prediction made in 2014 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers.  Implementing mobile strategies is no longer a question that marketers are asking themselves.  Now the question is what do mobile-first consumers expect?...
Read More
Digital marketing
Digital Transformation: What it is and Why It Matters Digital technologies play an ever-increasing role in our daily lives. Companies must follow suit to provide consumers with the digitally-connected experiences they expect. Digital transformation takes commitment but it is no longer an option for brands who want to stay competitive.  Consumers will simply turn away...
Read More
omnichannel experience
Consumer Trends: Connecting In-Store and Online Experiences Many organizations have implemented some type of omnichannel engagement strategy to connect with today’s consumers.  However, connecting offline and online experiences continues to be a major focus in 2017 with many brands trying to bridge the disconnect in order to deliver more seamless experiences. According to a recently...
Read More
customer journey
How to Target Consumers at Moments of Influence Across the Purchase Journey Today, the relationship customers build with a company is far from linear. They research and connect with your business many times, across different devices and touchpoints.  Marketers must manage and automate engagement with consumers uniquely at every touch point, based on each individual’s...
Read More
Putting your customers first matters – a lot. It should be a top strategic priority for every business.  When your customers have a good experience, they are more loyal, spend more, and are willing to recommend you.  According to Forrester research, companies that excel at customer experience grow revenue three times faster than companies with poor...
Read More
1 2

Get on the list!

Be the first to know when we share new content geared to help you attract your ideal customers!