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customer experience
Customer Experience Key to Consumer Loyalty Creating exceptional experiences for your customers and prospects can set yourself from the competition. This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Customers no longer base their loyalty on price or product. Instead, they stay...
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customer experience marketing
Free Solutions Guide: Strategies to Optimize the Customer Experience Brands must continue to stay focused on the customer experience and be diligent about implementing systems and technology to create a solid CX foundation.  At its core, the customer experience is dependent on knowing who your customers are across the customer journey.  Delivering a personalized interaction...
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Customer Experience
How to Optimize the Customer Experience – Strategies and Trends The customer experience continues to be top of mind for marketers.  In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019.   While a handful of companies feel...
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Only 9% of U.S. Consumers Say They’re Brand Loyal Gone may be the days when 80% of a company’s sales were driven by 20% of its customer base. In new research by Nielsen, only 8% of global consumers are loyal to the brands from which they’ve always bought. In the U.S., the numbers are only...
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Brand Trust is More Important Than Ever for Consumers Today’s consumers have more options than ever when it comes to choosing among a huge mix of hundreds of brands and thousands of products and services.  In such a fiercely competitive environment, brand trust has become an important competitive differentiator. What makes a brand trust-worthy to...
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personalization
How To Treat Your Customers Like Individuals Consumers want personalized experiences, but they also demand privacy.  They want brands to know when they are shopping in their stores but they find too much knowledge creepy. Brands continue to strive for personalization, but it can be confusing when consumers seem to have conflicting demands. Consumers have...
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Customer Acquisition
B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition In a report by WBR Insights, 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”. According to the research, 23% of respondents...
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Omnichannel Shopping
State of Marketing 2018 and How to Reach Today’s Omnichannel Consumers Marketing is breaking new boundaries as data continues to grow at remarkable paces and technology is changing faster than we can keep up.  Marketing executives are now spending approximately one-third of their budgets on channels they didn’t even know existed 5 years ago. They...
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people-based marketing
V12 Discusses Targeting Beyond The Device We are clearly in the age of the consumer—they are in charge, they have options and they will ultimately choose to do business with the brands that know them best. With the rapid influx of data traversing in and out of channel systems, consumers fully expect brands to capture this...
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customer experience
How to Provide Exceptional Customer Experiences Along the Mobile Journey “Mobile will overtake desktop by 2018.”  This was a prediction made in 2014 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers.  Implementing mobile strategies is no longer a question that marketers are asking themselves.  Now the question is what do mobile-first consumers expect?...
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