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customer experience
Customer Experience
Personalized customer experiences are now at the center of all marketing initiatives. Brands are competing on customer experience and a recent Gartner survey shows that 81% of marketing leaders say they expect to be competing mostly or completely on the basis of customer experience. Consumers prefer to do business with brands that offer engaging and...
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CX, Customer Experience
Customers no longer base their loyalty on price or product. Instead, they stay loyal to companies based on the experience they receive. In fact, 86% of consumers are willing to pay more for a great customer experience. In this 30-minute webinar, V12 explores how to blend data and technology to create highly personalized customer experiences....
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Marketing Strategy
Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Additionally, a large majority (82%) also feel that the role of marketing is highly valued in their business. This is according to a survey by the World Federation of Advertisers (WFA). Marketing’s role should be of particular value in...
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Customer Engagement
Terms such as customer engagement, omnichannel engagement or meaningful brand engagement are commonplace as we discuss today’s empowered consumers and the journey they take as they traverse across channels.  However, while we may hear the terms often, what they exactly mean is sometime difficult to define.  Is it driving loyalty? Or providing great experiences? How...
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customer insights
The relationship between brands and customers has changed radically over the past few decades.  Not long ago, consumers cared more about price and quality than any other factor.  Today, while high quality is still a factor in purchasing decisions, price is no longer at the top of the list.  Other factors such as convenience, positive...
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Customer Acquisition
Brand Trust is a Driving Factor for Two-Thirds of Consumers Brand loyalty is no longer just about good prices or good quality.  Brand trust is playing an increasingly important role. In research by Accenture, two-thirds of people (66%) say they are attracted to brands because a brand “does what it says it will do and...
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Customer Experience Key to Consumer Loyalty Creating exceptional experiences for your customers and prospects can set yourself from the competition. This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Customers no longer base their loyalty on price or product. Instead, they stay...
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customer experience marketing
Free Solutions Guide: Strategies to Optimize the Customer Experience Brands must continue to stay focused on the customer experience and be diligent about implementing systems and technology to create a solid CX foundation.  At its core, the customer experience is dependent on knowing who your customers are across the customer journey.  Delivering a personalized interaction...
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Customer Experience
How to Optimize the Customer Experience – Strategies and Trends The customer experience continues to be top of mind for marketers.  In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019.   While a handful of companies feel...
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Customer Acquisition
Only 9% of U.S. Consumers Say They’re Brand Loyal Gone may be the days when 80% of a company’s sales were driven by 20% of its customer base. In new research by Nielsen, only 8% of global consumers are loyal to the brands from which they’ve always bought. In the U.S., the numbers are only...
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