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customer experience
Customer Experience
It’s been over a year since the pandemic shut down stores, social gatherings, schools, routines and more.  From the onset, the coronavirus altered consumer behaviors.  With physical locations shut down, consumers had to use digital channels.  With many brands being out of stock, consumers tried new brands. With the emphasis on cleanliness, consumers watched to...
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Customer Centric
Brands who provide winning customer experiences outperform their competitors.  You may have heard this before but now so more than ever, we are seeing alarming statistics proving this point.  The pandemic has altered consumer shopping behaviors forever – consumers are shopping online and even after we settle into a new normal, many consumers have stated...
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Customer Experience
We often hear about the customer experience but what does it really mean and why is it so important?  Basically, customer experience boils down to all the interactions a consumer has with your brand.  This can include interactions on your website experience, with customer service, during purchase and check-out, through email, a mobile app or...
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Customer Experience
Customer experiences can power a brand’s competitive difference, drive customer acquisition and engagement, and boost retention. With COVID-19, the importance of the customer experience is more important than ever.  But what do today’s consumers now expect? And are brands delivering? Brands and consumers have had to quickly adapt to a digital-first reality. Consumers are engaging...
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Customer Experience Marketing
Creating exceptional experiences for your customers and prospects can set yourself from the competition. This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Customers no longer base their loyalty on price or product. Instead, they stay loyal with companies due to the...
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Customer Experience
Marketers are increasingly feel pressure to deliver rich consumer experiences with data-driven insights in order to drive brand growth and revenue. In a CMO Council global marketer survey, 91% of marketers said that there was an expectation by senior management and board members that marketers drive measurable growth, with one in three saying that their...
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digital marketing
The Customer Data Platform market is expected to grow rapidly over the next five years or so, from USD 2.4 billion in 2020 to USD 10.3 billion by 2025 (Markets and Markets).  Investments are already on the rise.  CDP investments have grown sharply in 2020, perhaps as a way to get ahead of the uncertainty...
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Customer Experience
Personalized customer experiences are now at the center of all marketing initiatives. Brands are competing on customer experience and a recent Gartner survey shows that 81% of marketing leaders say they expect to be competing mostly or completely on the basis of customer experience. Consumers prefer to do business with brands that offer engaging and...
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CX, Customer Experience
Customers no longer base their loyalty on price or product. Instead, they stay loyal to companies based on the experience they receive. In fact, 86% of consumers are willing to pay more for a great customer experience. In this 30-minute webinar, V12 explores how to blend data and technology to create highly personalized customer experiences....
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Marketing Strategy
Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Additionally, a large majority (82%) also feel that the role of marketing is highly valued in their business. This is according to a survey by the World Federation of Advertisers (WFA). Marketing’s role should be of particular value in...
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