Customer Data Platforms: What it is and Why You Need One Customer data platforms are making a huge impact in marketing world. You may have heard the term by now and understand the basic definition of what it is, but many marketers still have questions. How is this different from a data management system or...Read More
How to Provide Exceptional Customer Experiences Along the Mobile Journey “Mobile will overtake desktop by 2018.” This was a prediction made in 2014 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers. Implementing mobile strategies is no longer a question that marketers are asking themselves. Now the question is what do mobile-first consumers expect?...Read More
3 Strategies to Wow Your Customers with Omnichannel Experiences Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) What exactly does it mean to be omnichannel? According to Wikipedia, omnichannel uses a...Read More
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