Customer journeys can increase marketing ROI by 54% and upsell revenue by 56%. Brands are increasingly utilizing Customer Data Platforms to seamlessly orchestrate customer journeys with personalized communications across every interaction. In this 30-minute webinar, V12 explores how brands are using CDPs to integrate data to better understand their customers and prospects and then orchestrate...Read More
Do you know who is visiting your website? What if you could identify and convert visitors to your website with one seamless process? With V12 Signals WebID, now you can. WEB ID CLOSES THE GAP BETWEEN WEB TRAFFIC AND CONVERTED SALE Marketers can fill up the funnel: Most marketing investment is made filling up the top...Read More
Customer Data Platforms: What it is and Why You Need One Customer data platforms are making a huge impact in marketing world. You may have heard the term by now and understand the basic definition of what it is, but many marketers still have questions. How is this different from a data management system or...Read More
How to Provide Exceptional Customer Experiences Along the Mobile Journey “Mobile will overtake desktop by 2018.” This was a prediction made in 2014 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers. Implementing mobile strategies is no longer a question that marketers are asking themselves. Now the question is what do mobile-first consumers expect?...Read More
3 Strategies to Wow Your Customers with Omnichannel Experiences Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) What exactly does it mean to be omnichannel? According to Wikipedia, omnichannel uses a...Read More
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