Only 45% of Marketers Agree That They’re Getting Personalization Right Consumer demand for more seamless experiences is driving increased adoption of personalization strategies. However, only 45% of marketers agree that they’re getting personalization right. This is according to new research from Evergage which also indicated that personalization channels and experiences remain limited. According to the...Read More
Are You Wasting Your Marketing Dollars? Strategies To Personalize Customer Touchpoints With Better Data Marketers today are wasting a lot of dollars by not knowing their customers. According to research by Janrain and Blue Research, 96% of consumers say they receive mistargeted information or promotions. The repercussions can be costly, resulting in lost customers and...Read More
Retail Outlook: Omnichannel Consumers are in Control Online retail and brick-and-mortar stores alike are scrambling to stay relevant and meet the ever increasing demands of today’s omnichannel consumer. This is certainly not a new development, but retailers are grasping the reality that omnichannel is NOT a trend and that consumers will only continue to demand...Read More
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