Customer Retention Marketing Trends and Tactics Customer acquisition is usually cited as a top strategy for many brands. However, customer retention is just as important in contributing to the bottom line.  In an age where consumers have hundreds of choices when choosing products and services, maintaining brand loyalty has a massive impact. Here are some...Read More

Email still reigns supreme as the top channel marketers are utilizing this year.  In fact, according to a new study by True Influence, marketers are twenty times more interested in email than mobile. Online video marketing is not far behind.  The study, which looked at the online research data of marketers, found the greatest increase...Read More

Companies today can’t afford to lose their customer base and repeat business. While focusing on new customer acquisition should always be a goal, it can cost 7 times more to gain a new customer than retaining a current one. Brands that excel at winning repeat business get 76% of their revenue from repeat customers (RJ Metrics). It’s easier to...Read More