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Data-Driven Insights
Consumer Online Shopping Trends
Consumers have radically changed the way they interact with brands and shop for products.  Prior to COVID-19, consumers would hop between devices, channels and offline and online channels.  They may find something online and then head to the store to purchase or go the store and then do research online before making a purchase.  ...
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Marketing Technology
In recent months, we’ve seen consumer spending habits change, brands being forced to innovate, and new government guidelines alter our everyday habits in response to COVID-19. Brands are refocusing on customer-centric approaches to maintain customer relationships and thrive during the economic downturn. In fact, according to recent research by Merkle, marketers continue to invest in...
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