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Data-Driven Marketing
q2 truthset results v12 knows pet owners
More than 63 million households in the U.S. own pets. As such, pet-related businesses need to target this vast and valuable audience with precision. Additionally, pet owners are consistent shoppers. Pets are part of the family, and owners are making regular purchases of food, toys, and other essentials to keep their furry friends happy...
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the data driven advantage of first and third party data
Marketing today is all about being data-driven – using data to understand consumers, provide better experiences and personalize offers along the journey. There are many different types of data and classifications of data such as third-party data that can be purchased and data that is inherent to every organization – the first-party data every...
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Marketing Data Statistics
Despite the slowed growth in auto retail sales this past year, there is one segment that is continuing to buy – the Millennials. According to research by Dealertrack, the Millennial generation is the fastest-growing auto retail segment, with 35% of all loans originating from this generation. There was also a 49% growth in Millennials' share for...
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Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers?  This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) In multichannel marketing, a company may use different channels to interact with the customer but each channel is managed separately with a different...
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Marketing data
Data-driven marketing tops the lists of priorities for 55% of marketers.  This is according to research by eConsultancy and Adobe.  According to survey respondents, 42% also stated improving customer intelligence for a holistic customer view and integration of marketing tools for greater efficiencies as important areas of focus for this year. Furthermore, data-driven marketing...
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Investments in customer data platforms and marketing automation technology are on the rise,  driven by the need for brands to compete in today’s tough economic climate. Using these solutions, brands can easily integrate data and orchestrate the personalized, omnichannel experiences consumers demand.  And the payoffs for providing these experiences are huge – 80% of marketers...
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Data-Driven Marketing
Data has become one of the most valuable marketing resources. In today’s connected world, brands can collect consumer data from every touchpoint. They can also purchase data from a wide array of outside sources. With the right data at hand, marketers can gain insights into consumers’ wants, preferences, prospective purchases and loyalty triggers to drive...
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Data-Driven Marketing
In today’s day and age, we no longer have to guess at what consumers want with broad, untargeted messaging. We have a wealth of data so we can pinpoint our ideal audience with targeted accuracy. Marketing today is driven by data-backed insights and customer information that can be captured at every stage in the buying...
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Customer Experience
Marketers are increasingly feel pressure to deliver rich consumer experiences with data-driven insights in order to drive brand growth and revenue. In a CMO Council global marketer survey, 91% of marketers said that there was an expectation by senior management and board members that marketers drive measurable growth, with one in three saying that their...
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customer insights
The relationship between brands and customers has changed radically over the past few decades.  Not long ago, consumers cared more about price and quality than any other factor.  Today, while high quality is still a factor in purchasing decisions, price is no longer at the top of the list.  Other factors such as convenience, positive...
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