The relationship between brands and customers has changed radically over the past few decades. Not long ago, consumers cared more about price and quality than any other factor. Today, while high quality is still a factor in purchasing decisions, price is no longer at the top of the list. Other factors such as convenience, positive...Read More
What Data are Marketers Using for Loyalty Programs? Loyalty programs incentivize your customers to shop at your stores and advocate for your brand. With so many options available consumers today, more brands are turning to loyalty programs as a way to keep good customers coming back. Loyalty Programs Work According to research compiled by AnnexCloud:...Read More
How Marketers are Using 1st and 3rd Party Data to Optimize Performance Data has become one of the most valuable marketing resources. With the right data, brands can gain insights into consumers’ wants, preferences, prospective purchases and loyalty triggers. With so much data at hand these days, there is no excuse to not be data-driven...Read More
Data-Driven Marketing Tops List of Priorities for 55% Marketers Today Data-driven marketing tops the lists of priorities for 55% of marketers today. This is according to research by eConsultancy. According to survey respondents, 42% also stated improving customer intelligence for a holistic customer view and integration of marketing tools for greater efficiencies as important areas...Read More
Data-Driven Personalization Key to Success Delivering personalized content, recommendations and experiences is key to business success in today’s competitive environment. In order to be successful, brands must utilize data-driven strategies to know their customers and prospects and deliver relevant messaging. Research conducted by Ascend examined how companies are going about delivering data-driven personalization. For almost...Read More
Brand Trust is More Important Than Ever for Consumers Today’s consumers have more options than ever when it comes to choosing among a huge mix of hundreds of brands and thousands of products and services. In such a fiercely competitive environment, brand trust has become an important competitive differentiator. What makes a brand trust-worthy to...Read More
Data-Driven Marketing – What Investments are Making a Difference to the Bottom Line? In today’s day and age, data is being created exponentially. In fact, in the last two years alone, 90% of the world’s data was generated. By 2020, it’s estimated that 1.7MB of data will be created every second for every person on...Read More
Despite the slowed growth in auto retail sales this past year, there is one segment that is continuing to buy – the Millennials. According to research by Dealertrack, the Millennial generation is the fastest-growing auto retail segment, with 35% of all loans originating from this generation. There was also a 49% growth in Millennials' share for...Read More
Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) In multichannel marketing, a company may use different channels to interact with the customer but each channel is managed separately with a different...Read More
No matter your industry – your company’s reputation matters. This may be stating the obvious but the concept of the customer experience has become so huge that by 2020, many industry experts believe that companies will be competing solely on customer experience. Read More
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