Brand Trust is More Important Than Ever for Consumers Today’s consumers have more options than ever when it comes to choosing among a huge mix of hundreds of brands and thousands of products and services. In such a fiercely competitive environment, brand trust has become an important competitive differentiator. What makes a brand trust-worthy to...Read More
Data-Driven Marketing – What Investments are Making a Difference to the Bottom Line? In today’s day and age, data is being created exponentially. In fact, in the last two years alone, 90% of the world’s data was generated. By 2020, it’s estimated that 1.7MB of data will be created every second for every person on...Read More
Despite the slowed growth in auto retail sales this past year, there is one segment that is continuing to buy – the Millennials. According to research by Dealertrack, the Millennial generation is the fastest-growing auto retail segment, with 35% of all loans originating from this generation. There was also a 49% growth in Millennials' share for...Read More
Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) In multichannel marketing, a company may use different channels to interact with the customer but each channel is managed separately with a different...Read More
No matter your industry – your company’s reputation matters. This may be stating the obvious but the concept of the customer experience has become so huge that by 2020, many industry experts believe that companies will be competing solely on customer experience. Read More
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