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Data-Driven Marketing
Data-Driven Marketing
In today’s day and age, we no longer have to guess at what consumers want with broad, untargeted messaging. We have a wealth of data so we can pinpoint our ideal audience with targeted accuracy. Marketing today is driven by data-backed insights and customer information that can be captured at every stage in the buying...
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Customer Experience
Marketers are increasingly feel pressure to deliver rich consumer experiences with data-driven insights in order to drive brand growth and revenue. In a CMO Council global marketer survey, 91% of marketers said that there was an expectation by senior management and board members that marketers drive measurable growth, with one in three saying that their...
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Data-Driven Marketing
Marketing today is all about being data-driven – using data to understand consumers, provide better experiences and personalize offers along the journey. There are many different types of data and classifications of data such as third-party data that can be purchased and data that is inherent to every organization – the first party data every...
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customer insights
The relationship between brands and customers has changed radically over the past few decades.  Not long ago, consumers cared more about price and quality than any other factor.  Today, while high quality is still a factor in purchasing decisions, price is no longer at the top of the list.  Other factors such as convenience, positive...
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Customer Loyalty Marketing
What Data are Marketers Using for Loyalty Programs? Loyalty programs incentivize your customers to shop at your stores and advocate for your brand. With so many options available consumers today, more brands are turning to loyalty programs as a way to keep good customers coming back. Loyalty Programs Work According to research compiled by AnnexCloud:...
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Data-Driven Marketing
How Marketers are Using 1st and 3rd Party Data to Optimize Performance Data has become one of the most valuable marketing resources.  With the right data, brands can gain insights into consumers’ wants, preferences, prospective purchases and loyalty triggers.  With so much data at hand these days, there is no excuse to not be data-driven...
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Marketing Data
Data-Driven Marketing Tops List of Priorities for 55% Marketers Today Data-driven marketing tops the lists of priorities for 55% of marketers today.  This is according to research by eConsultancy.  According to survey respondents, 42% also stated improving customer intelligence for a holistic customer view and integration of marketing tools for greater efficiencies as important areas...
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Data-Driven Personalization Key to Success Delivering personalized content, recommendations and experiences is key to business success in today’s competitive environment.  In order to be successful, brands must utilize data-driven strategies to know their customers and prospects and deliver relevant messaging.  Research conducted by Ascend examined how companies are going about delivering data-driven personalization.  For almost...
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Brand Trust is More Important Than Ever for Consumers Today’s consumers have more options than ever when it comes to choosing among a huge mix of hundreds of brands and thousands of products and services.  In such a fiercely competitive environment, brand trust has become an important competitive differentiator. What makes a brand trust-worthy to...
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Data-Driven Marketing – What Investments are Making a Difference to the Bottom Line? In today’s day and age, data is being created exponentially.  In fact, in the last two years alone, 90% of the world’s data was generated.  By 2020, it’s estimated that 1.7MB of data will be created every second for every person on...
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