Are You Wasting Your Marketing Dollars? Strategies To Personalize Customer Touchpoints With Better Data Marketers today are wasting a lot of dollars by not knowing their customers. According to research by Janrain and Blue Research, 96% of consumers say they receive mistargeted information or promotions. The repercussions can be costly, resulting in lost customers and...Read More
In the digital era where consumers are just as likely to purchase online as in a brick-and-mortar location, delivering a seamless channel experience has become the new competitive imperative. Retailers are ramping up their investments in omnichannel and multichannel strategies to deliver exceptional experiences, wherever and whenever today’s consumers choose to interact with brands.Read More
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