Research shows that every year, 25-30% of data becomes inaccurate leading to less effective sales and marketing campaigns and businesses lose as much as 20% of revenue due to poor data quality. In this webinar, V12 discusses best practices and strategies for creating an enterprise built on high quality marketing data. SPECIFIC TOPIC INCLUDE: An...Read More
Every year, 25-30% of data becomes inaccurate leading to less effective sales and marketing campaigns, and businesses lose as much as 20% of revenue due to poor data quality. In this 30-minute webinar, V12 and Truthset discuss the importance of data quality and how marketers can measure the accuracy of consumer data to improve the...Read More
The Customer Data Platform market is expected to grow rapidly over the next five years or so, from USD 2.4 billion in 2020 to USD 10.3 billion by 2025 (Markets and Markets). Investments are already on the rise. CDP investments have grown sharply in 2020, perhaps as a way to get ahead of the uncertainty...Read More
Are You Wasting Your Marketing Dollars? Strategies To Personalize Customer Touchpoints With Better Data Marketers today are wasting a lot of dollars by not knowing their customers. According to research by Janrain and Blue Research, 96% of consumers say they receive mistargeted information or promotions. The repercussions can be costly, resulting in lost customers and...Read More
In the digital era where consumers are just as likely to purchase online as in a brick-and-mortar location, delivering a seamless channel experience has become the new competitive imperative. Retailers are ramping up their investments in omnichannel and multichannel strategies to deliver exceptional experiences, wherever and whenever today’s consumers choose to interact with brands.Read More
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