data quality
q2 truthset results v12 knows pet owners
More than 63 million households in the U.S. own pets. As such, pet-related businesses need to target this vast and valuable audience with precision. Additionally, pet owners are consistent shoppers. Pets are part of the family, and owners are making regular purchases of food, toys, and other essentials to keep their furry friends happy...
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Data Quality Video
Watch our recent video from the Next Best Action thought leadership forum, featuring a discussion on data quality with Sima Vasa, CEO & Founder of Infinity Squared, and Anders Ekman, President of V12. Contact us to learn how you can boost your success by getting your data in order. Click here to learn more.
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digital marketing
The Customer Data Platform market is expected to grow rapidly over the next five years or so, from USD 2.4 billion in 2020 to USD 10.3 billion by 2025 (Markets and Markets).  Investments are already on the rise.  CDP investments have grown sharply in 2020, perhaps as a way to get ahead of the uncertainty...
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Potential customers in the phone.
Are You Wasting Your Marketing Dollars? Strategies To Personalize Customer Touchpoints With Better Data Marketers today are wasting a lot of dollars by not knowing their customers.  According to research by Janrain and Blue Research, 96% of consumers say they receive mistargeted information or promotions. The repercussions can be costly, resulting in lost customers and...
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Young woman reading a text message in shopping mall
In the digital era where consumers are just as likely to purchase online as in a brick-and-mortar location, delivering a seamless channel experience has become the new competitive imperative. Retailers are ramping up their investments in omnichannel and multichannel strategies to deliver exceptional experiences, wherever and whenever today’s consumers choose to interact with brands.
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