Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent 2016 Beepi Consumer Automotive Index found that an astounding 87 percent of Americans dislike something about car shopping at dealerships and 61 percent feel they’re taken advantage of while there. However, despite...Read More
Remember the times when having the best billboard, the largest inflatable gorilla, or the best selection of inventory was enough to get consumers heading into your dealership? This is no longer the case as new digital channels and changing consumer expectations have transformed the marketplace. Consumers have more options, do more research, and expect a...Read More
90% of car shoppers seek a dealership where they can start the buying process online. This is according to a new survey released by CDK Global. According to the report, “New research from CDK Global found that car shoppers are willing and likely to start the car buying process online. In a recent survey, CDK found that...Read More
As more and more vehicles tout a range of exciting features, better safety, connectivity and the next best thing in car design, manufacturers and dealers will need to compete on a different sphere – the customer experience. The customer experience is increasingly becoming the most important factor as consumers choose between brands and dealerships.Read More
In their November mid-year update DealerRater announced that Lexus (luxury segment) and Hyundai (mass-market segment) were in the lead for the 2016 Customer Rating Index. The final winners, chosen based on average consumer ratings posted on DealerRater, will be announced in April as the highest (and lowest) ranked manufacturers by experience at the dealership level....Read More
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