Automotive Marketing – Catering to Today’s Evolving Car Shopper The automotive market is constantly changing – not only vehicles themselves but the ways consumers shop. Some sources predict that 10 million self-driving vehicles will be on the road by 2020 and every year, connected technologies keep consumers eager to see what the next wave of...Read More
With car owners keeping their car longer than ever, now is the time to take a serious look at how you are marketing your automotive service department. Currently, third-party repair shops own about 75% of the market. However, according to DealerSocket’s Dealership Action Report, “53% of the average dealership’s gross profit comes from the service...Read More
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