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Dealership Service Center Marketing
Service department revenue continues to increase in importance for dealerships.  With lower margins, service revenue is the bread and butter for many dealerships. However, consumers today own their cars longer, and when their vehicle is out of warranty, research shows that most tend to head to third-party mechanics and repair shops rather than returning to...
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  Consumers head into dealerships to not only buy cars, but to service the ones they own. This is stating the obvious, but many dealerships may be losing out on potential service revenue by not giving the service department the attention it deserves. According to Wards Auto, vehicle-service is a $215 billion a year industry...
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