Demise Cookie
cookie demise
For over a decade, cookies have been used to track users and facilitate ad campaigns. In the not-so-distant future, changes imposed by browsers will stop cookies from tracking and identifying users for ad campaigns. But, with the majority of marketers relying on cookies, how can the effectiveness of ad campaigns continue when they’re gone?...
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Cookie Demise
Digital cookies were first invented in 1994 by Lou Montulli and John Giannandrea, who were employees of Netscape Communications. In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. They quickly became adopted by the...
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