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Demographic Append
Omnichannel Shopping
Data-Driven Strategies to Reach Today’s Omnichannel Shoppers According to research from NielsenIQ, COVID-19 fueled a 50% increase in U.S. omnichannel shopping last year. With stores shutting down and products and items harder to find, millions of people headed online to research, shop, price check, and purchase. However, not every online experience led to a digital...
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