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Digital Consumer
Digital Consumer
We are a society of plugged-in and digitally-connected consumers and the pandemic only raised our expectations of having cohesive, digital experiences with brands.  Consumers who have traditionally chosen brick-and-mortar outlets are now shopping online. Conscientious shopping and choosing brands for ethical reasons is becoming more prevalent.  And marketing channel usage is as important as ever...
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Omnichannel Consumer
With the increasing shift to online channels this past year, consumers digital preferences have matured and expectations have risen.  Personalization, customer journeys and online experiences are being scrutinized more than ever and those who have traditionally shopped at brick-and-mortar locations are expecting the same experiences online that they have received at physical locations. Take a...
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