[case study] Retail QSR (Quick Service Restaurant) Achieves 500% ROI with Email Acquisition Solution Issue Boost up the participation of their Brand Loyalty program nationwide. Goal Test concept: Build a multi channel brand awareness program along with an offer strategy to support “sign-ups” to the loyalty program within a few key markets. Measure Loyalty sign...Read More
[case study] A Retail Grocery Chain Achieves a 28% Increase in Loyalty with Email Acquisition Issue Lower than expected sales in some of the suburban locations. Goal Increase foot traffic, which results in revenue, within defined suburban communities where the competition was stronger. Solution Modeled current customers and loyalty customers separately. Produced 2 targeted audiences with...Read More
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