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Email Marketing Data
85% of Marketers Agree that Email Marketing Performance is on the Rise.  How Do Your Campaign Strategies Stack Up? Email marketing is as strong as ever, with 85% of executives agreeing that email marketing performance is increasing.  This is according to a Nov 2017 report by Return Path in partnership with Ascend2.  Of those surveyed,...
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Designing successful email marketing campaigns is dependent upon having a clear understanding of marketing goals, whether they are for prospecting or CRM initiatives. This helps to determine “who” to target and with “what” to offer.
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Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is extremely important.  In fact, in a study by Ascend2, 73% of marketers rated the click-through rate as the most useful metric for tracking email performance. 
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More than 7 in 10 US consumers would prefer to receive email communications from businesses over direct mail, SMS, and push messages, and the preference for email extends across age groups and genders, per a study by Adestra.
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