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email data provider
More than 7 in 10 US consumers would prefer to receive email communications from businesses over direct mail, SMS, and push messages, and the preference for email extends across age groups and genders, per a study by Adestra.
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Email, like every marketing channel, has undergone major transformations over the years. Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), an increase of 3 percent from last...
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email marketing
Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email marketing is the 2nd most effective ecommerce marketing channel, second only to search. With the advancement in technology and the proliferation of so much data, never before have retailers had such...
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